How Incentive-Based Marketing Adds Billions in Revenue
What do free vacations, Jerry Seinfeld, and Happy Meals have in common? For John Dwyer, they are all part of a playbook that has helped businesses bring in billions in revenue.
In this episode of The Mike Method, Mike sits down with John Dwyer (JD), founder of the Institute of Wow and a direct response marketing legend. JD has worked with brands like Disney, KFC, 7-Eleven, Woolworths, and BP, and his campaigns have broken records while leaving competitors wondering what just happened.
JD shares how to use psychology, storytelling, and what he calls “artificial wow factors” to design irresistible offers. You’ll hear how he turned beer into currency, sold out turf farms, and helped a small bank grow by giving away free vacations. He also breaks down why most loyalty programs miss the mark, the biggest myths about branding, and how B2B companies can stay creative with incentives while keeping it ethical.
This conversation is creative, practical, and full of fresh perspective. Whether you are a marketer, entrepreneur, or just curious about what makes people say yes, you’ll walk away with plenty of ideas and inspiration.
Episode Resources:
John Dwyer: LinkedIn / Website
ViRTUS: Website / Instagram / LinkedIn
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