Leadership, Innovation, and the Future of Play

This week, we’re bringing back one of our most popular episodes of The Mike Method—a conversation with Dan Box, General Manager and Vice President of EA Ventures.

Dan and Mike explore how Electronic Arts (EA) is evolving from being purely a video game company into a community-driven organization. With over 700 million gamer accounts, EA is reimagining its future by investing in the creator economy, user-generated content, and new ways of connecting fans beyond the game itself.

Dan shares what it takes to lead through rapid change—emphasizing curiosity, emotional intelligence, and a willingness to ask better questions over sticking to rigid plans. Together, they unpack how leaders can spark innovation, navigate resistance, and create environments where creativity and adaptability thrive.

This episode isn’t just about gaming—it’s about the leadership mindset required to drive innovation, build meaningful communities, and stay ahead in a rapidly shifting world.

Episode Resources

Dan Box: LinkedIn

Electronic Arts

Hub Spot

Sonos

ViRTUS: Website / Instagram / LinkedIn

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Leadership, Innovation, and the Future of Play