Designing for Attention in the Age of Distraction

In this episode, Mike sits down with Ahna Boley, founding member of Double A Labs — a platform designed to turn passive attendees into active participants. With a decade of experience building companies at the intersection of immersive events and gamified technology, Ahna brings a unique lens to the attention economy.

They dive into what it really takes to keep people engaged in a world full of distractions — from how our brains are being rewired by short-form content, to the power of intentional design in digital learning environments. Ahna shares how she blends creativity, tech, and human behavior to design experiences that don’t just capture attention — they build connection and belonging.

If you're designing anything — meetings, trainings, virtual events — this one’s packed with insights on how to make it matter.

Episode Resources:

Ahna Boley: LinkedIn

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ViRTUS: Website / Instagram / LinkedIn

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